OpenAI Shuts Down Sora: What Went Wrong with the AI Video Revolution
From Launch to Shutdown in Record Time: The Unit Economics of AI Video Generation OpenAI’s Sora was supposed to revolutionize video creation. Launched with massive fanfare, it promised to let anyone generate professional-quality video from text prompts. Less than a year later, OpenAI has shut down the Sora API entirely. What happened, and what does it mean for the future of AI video generation? Table of Contents [The Sora Promise](#the-sora-promise) [What Went Wrong](#what-went-wrong) [The Unit Economics Problem](#the-unit-economics-problem) [Market Response](#market-response) [What This Means for AI Video Startups](#what-this-means-for-ai-video-startups) [The Future of AI Video](#the-future-of-ai-video) The Sora Promise When OpenAI unveiled Sora in early